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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Percent Incremental
Share of total sales that are incremental.
Definition
Percent incremental equals incremental sales divided by total sales times 100.
How to Calculate
Compute incremental, divide by total, multiply by 100.
Why it Matters
Shows reliance on promotions.
Key Advantages
Helps balance base and promo sales.
Example
$20,000 incremental on $100,000 total equals 20 percent.
Use it to
Estimate the share of total volume that is incremental versus base to judge program quality. Increase the percent incremental by adjusting depth, targeting, or timing so subsidy falls and net lift rises.
