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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Percent Promoted Volume
Share of units sold on promotion.
Definition
Percent promoted volume equals promoted units divided by total units times 100.
How to Calculate
Divide units on feature, display, or deal by total units, multiply by 100.
Why it Matters
Shows promo dependence by brand or SKU.
Key Advantages
Supports trade strategy adjustments.
Example
30 percent of units sold on deal last quarter.
Use it to
Calculate the portion of total volume sold on promotion to gauge reliance on discounted weeks. Compare across banners to determine where promotion mix is high and whether depth or frequency needs rebalancing.
