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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Percent Promoted Volume
Share of units sold on promotion.
Definition
Percent promoted volume equals promoted units divided by total units times 100.
How to Calculate
Divide units on feature, display, or deal by total units, multiply by 100.
Why it Matters
Shows promo dependence by brand or SKU.
Key Advantages
Supports trade strategy adjustments.
Example
30 percent of units sold on deal last quarter.
Use it to
Calculate the portion of total volume sold on promotion to gauge reliance on discounted weeks. Compare across banners to determine where promotion mix is high and whether depth or frequency needs rebalancing.
