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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Percent Sales Change
Percent growth or decline in sales.
Definition
Percent sales change equals current sales minus prior sales, divided by prior, times 100.
How to Calculate
Use dollars or units depending on focus.
Why it Matters
Quick view of momentum.
Key Advantages
Works for all levels from SKU to market.
Example
Sales up 8 percent versus year ago.
Use it to
Measure the rate of increase or decrease between periods to see how quickly performance is moving. Use the read to compare shifts across markets or retailers regardless of scale.
