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TERM
Percent Stores Selling
Percentage of stores that carry the item.
Definition
Same as numeric distribution, the share of stores selling out of total stores.
How to Calculate
Stores selling divided by store universe times 100.
Why it Matters
Shows reach and availability.
Key Advantages
Simple to explain to retail buyers.
Example
80 percent stores selling in week 24.
Use it to
Compute the percent of outlets carrying the item to read numeric availability. Identify low-coverage areas and prioritize expansion where absence limits sales.
