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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Percent Stores Selling
Percentage of stores that carry the item.
Definition
Same as numeric distribution, the share of stores selling out of total stores.
How to Calculate
Stores selling divided by store universe times 100.
Why it Matters
Shows reach and availability.
Key Advantages
Simple to explain to retail buyers.
Example
80 percent stores selling in week 24.
Use it to
Compute the percent of outlets carrying the item to read numeric availability. Identify low-coverage areas and prioritize expansion where absence limits sales.
