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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Percent Unduplicated Category Buyers
Share of buyers who buy only once in the period.
Definition
Unduplicated category buyers are households counted once even if they make multiple purchases.
How to Calculate
Count unique buying households in the period, divide by household universe.
Why it Matters
Avoids double counting buyers.
Key Advantages
Shows reach cleanly.
Example
1 million unduplicated buyers in Q2.
Use it to
Count distinct households buying the category to size reach without double counting cross-category shoppers. Track growth in unduplicated buyers to confirm category expansion.
