Resources
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Company
Suggested solutions
TERM
Percent Unduplicated Category Buyers
Share of buyers who buy only once in the period.
Definition
Unduplicated category buyers are households counted once even if they make multiple purchases.
How to Calculate
Count unique buying households in the period, divide by household universe.
Why it Matters
Avoids double counting buyers.
Key Advantages
Shows reach cleanly.
Example
1 million unduplicated buyers in Q2.
Use it to
Count distinct households buying the category to size reach without double counting cross-category shoppers. Track growth in unduplicated buyers to confirm category expansion.
