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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Pet
Retail category for pet food, treats, and supplies.
Definition
Pet covers products for dogs, cats, and other animals sold in grocery, mass, and pet specialty.
How to Calculate
Classify SKUs into the pet category tree.
Why it Matters
Large, growing space with loyal shoppers.
Key Advantages
Recurring purchase and premium trade-up.
Example
Dry dog food leads pet dollar sales.
Use it to
Assess performance in the pet channel where pack sizes, price ladders, and loyalty patterns differ from grocery. Compare velocity and share to judge fit and identify required adjustments.
