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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Point Change (Pt Chg)
Absolute change in percentage points.
Definition
Point change shows the difference between two percentages without scaling.
How to Calculate
Subtract old percent from new percent.
Why it Matters
Clarifies changes in share or margin.
Key Advantages
Avoids confusion with percent change.
Example
Share moved from 6.0 to 6.5, a 0.5 point change.
Use it to
Express movement in share or rate in points to provide a precise measure of change. Use point change when shifts are too small for percentage reads to be meaningful.
