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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
PR (Public Relations)
Earned and owned communication that builds reputation.
Definition
Public relations manages messages to media and stakeholders to shape brand perception.
How to Calculate
Plan stories, press releases, and outreach to relevant outlets.
Why it Matters
Generates awareness at low cost.
Key Advantages
Third-party credibility and long tail.
Example
Local news covers your community donation.
Use it to
Evaluate unpaid media coverage and sentiment to estimate earned exposure. Relate PR outcomes to changes in awareness or traffic to judge practical influence on demand.
