Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Resources
Suggested solutions
TERM
Price Breakpoints
Specific price levels where demand changes sharply.
Definition
Price breakpoints are threshold prices that shift purchase behavior, such as crossing a round number or value tier.
How to Calculate
Run price point tests or analyze historical promotions. Identify the price at which conversion or units step up or down materially and confirm with multiple events.
Why it Matters
Avoids pricing just above a threshold that hurts units. Helps choose promo depth that clears the breakpoint.
Key Advantages
Simple rule to guide offers and shelf pricing. Reduces waste from discounts that miss the threshold. Improves shopper perception by hitting value cues.
Example
Orange juice units jump when feature price drops from $3.59 to $3.49, indicating a $3.49 breakpoint.
Use it to
Identify price levels where unit response changes sharply to locate natural thresholds. Use breakpoints to set depth and regular price that avoid unnecessary subsidy.
