Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
Price Breakpoints
Specific price levels where demand changes sharply.
Definition
Price breakpoints are threshold prices that shift purchase behavior, such as crossing a round number or value tier.
How to Calculate
Run price point tests or analyze historical promotions. Identify the price at which conversion or units step up or down materially and confirm with multiple events.
Why it Matters
Avoids pricing just above a threshold that hurts units. Helps choose promo depth that clears the breakpoint.
Key Advantages
Simple rule to guide offers and shelf pricing. Reduces waste from discounts that miss the threshold. Improves shopper perception by hitting value cues.
Example
Orange juice units jump when feature price drops from $3.59 to $3.49, indicating a $3.49 breakpoint.
Use it to
Identify price levels where unit response changes sharply to locate natural thresholds. Use breakpoints to set depth and regular price that avoid unnecessary subsidy.
