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TERM
Price Change Impact
Effect on sales from a price change.
Definition
Measures how unit sales and dollars respond when price moves up or down.
How to Calculate
Compare sales before and after the change, control for seasonality.
Why it Matters
Guides price setting and promo depth.
Key Advantages
Connects pricing to outcomes.
Example
Price up 5 percent reduces units 3 percent.
Use it to
Estimate the effect of a price move on units or dollars using observed historical relationships. Compare predicted impact to margin needs to select feasible price actions.
