Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Price Decrease
A reduction in selling price.
Definition
Price decrease is a drop in selling price versus the prior period or base price.
How to Calculate
Subtract new price from old price or from base price.
Why it Matters
Can drive trial and volume.
Key Advantages
Improves price perception.
Example
From $4.99 to $4.49 mid-quarter.
Use it to
Read the downward adjustment from regular price to evaluate deal intensity. Compare decreases across banners to ensure consistency and maintain desired price position.
