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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Price Index to Category Average
Your price level relative to the category average.
Definition
Price index equals your average price divided by category average price times 100.
How to Calculate
Divide brand average price by category average price, multiply by 100.
Why it Matters
Standardizes price comparisons.
Key Advantages
Highlights over- or under-pricing.
Example
Index of 105 means 5 percent above average.
Use it to
Index item or brand price to the category average to judge relative value perception. Monitor changes to detect drift that may affect velocity.
