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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Price per EQ
Price normalized to a standard size.
Definition
Price per EQ divides dollars by equivalized volume to compare sizes.
How to Calculate
Dollars divided by EQ volume for the item.
Why it Matters
Enables fair price comparisons.
Key Advantages
Reduces confusion from pack size differences.
Example
$4.00 per EQ of 16 ounces.
Use it to
Convert price to an equivalized volume basis to compare value across pack sizes. Use EQ price to build fair ladders and remove size bias.
