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TERM
Price per Package
Price for one package, regardless of size.
Definition
Price per package is the shelf or net price per unit sold as a package.
How to Calculate
Average selling price per pack over the period.
Why it Matters
Simplest price view for shoppers.
Key Advantages
Easy to communicate in ads.
Example
Two for $6 equals $3 per package.
Use it to
Assess total price per selling package for shopper-facing comparisons. Compare package prices across retailers to detect overpricing or misalignment.
