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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Price per Package
Price for one package, regardless of size.
Definition
Price per package is the shelf or net price per unit sold as a package.
How to Calculate
Average selling price per pack over the period.
Why it Matters
Simplest price view for shoppers.
Key Advantages
Easy to communicate in ads.
Example
Two for $6 equals $3 per package.
Use it to
Assess total price per selling package for shopper-facing comparisons. Compare package prices across retailers to detect overpricing or misalignment.
