Resources
Company
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Price per Unit
Average price per selling unit.
Definition
Price per unit equals total dollars divided by units sold.
How to Calculate
Divide dollars by units.
Why it Matters
Tracks realized price after discounts.
Key Advantages
Works across retailers and time.
Example
$5 per unit this month.
Use it to
Calculate the sticker price paid per individual unit to evaluate relative affordability. Compare per-unit price across pack types to verify ladder coherence.
