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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Price per Unit
Average price per selling unit.
Definition
Price per unit equals total dollars divided by units sold.
How to Calculate
Divide dollars by units.
Why it Matters
Tracks realized price after discounts.
Key Advantages
Works across retailers and time.
Example
$5 per unit this month.
Use it to
Calculate the sticker price paid per individual unit to evaluate relative affordability. Compare per-unit price across pack types to verify ladder coherence.
