Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Product Due to Waterfall
Visualizes how each factor contributes to product performance changes.
Definition
A waterfall chart breaks down incremental gains or losses by drivers like price, promotion, and distribution.
How to Calculate
Calculate the impact of each factor on sales and plot sequentially to show cumulative effect.
Why it Matters
Clarifies which levers worked and which need adjustment.
Key Advantages
Improves accountability, supports data-driven planning, and simplifies complex results.
Example
A beverage SKU gains $2,000 from price, $1,500 from display, loses $500 from mix shift.
Use it to
Decompose changes in revenue into effects such as price, volume, and mix to understand drivers. Use the breakdown to determine which inputs contributed most to observed performance.
