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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
Product Due to Waterfall
Visualizes how each factor contributes to product performance changes.
Definition
A waterfall chart breaks down incremental gains or losses by drivers like price, promotion, and distribution.
How to Calculate
Calculate the impact of each factor on sales and plot sequentially to show cumulative effect.
Why it Matters
Clarifies which levers worked and which need adjustment.
Key Advantages
Improves accountability, supports data-driven planning, and simplifies complex results.
Example
A beverage SKU gains $2,000 from price, $1,500 from display, loses $500 from mix shift.
Use it to
Decompose changes in revenue into effects such as price, volume, and mix to understand drivers. Use the breakdown to determine which inputs contributed most to observed performance.
