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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Promoted Price
Price during a promotion.
Definition
Promoted price is what shoppers pay when a deal is active.
How to Calculate
Average the selling price over promoted weeks only.
Why it Matters
Shows depth and efficiency of deals.
Key Advantages
Separates deal price from base price.
Example
Promoted price averages $3.49 versus $3.99 base.
Use it to
Capture selling price during promoted periods to separate deal economics from base price. Compare promoted price depth across banners to maintain coordination with strategy.
