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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Promoted Product Group
Set of SKUs included in a promotion.
Definition
The promoted product group lists all items that qualify for the offer.
How to Calculate
Define UPCs and sizes included in the promo.
Why it Matters
Prevents confusion at POS and in analysis.
Key Advantages
Clear scope improves execution.
Example
All 12-ounce flavors included in the BOGO.
Use it to
Group items supported together during promotion to read combined lift. Evaluate which product groups produce the strongest incremental sales when promoted simultaneously.
