Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Promoted Product Group
Set of SKUs included in a promotion.
Definition
The promoted product group lists all items that qualify for the offer.
How to Calculate
Define UPCs and sizes included in the promo.
Why it Matters
Prevents confusion at POS and in analysis.
Key Advantages
Clear scope improves execution.
Example
All 12-ounce flavors included in the BOGO.
Use it to
Group items supported together during promotion to read combined lift. Evaluate which product groups produce the strongest incremental sales when promoted simultaneously.
