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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Promoted Sales
Sales that occur under a merchandising condition.
Definition
Promoted sales are dollars or units sold during weeks with feature, display, or deal.
How to Calculate
Sum sales in weeks flagged as promoted.
Why it Matters
Shows the role of trade in results.
Key Advantages
Enables ROI analysis of trade spend.
Example
40 percent of Q2 sales were promoted.
Use it to
Count sales tied specifically to promotional support to isolate the impact of deals. Track promoted sales relative to base to monitor promotion dependence.
