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Promoted Sales
Sales that occur under a merchandising condition.
Definition
Promoted sales are dollars or units sold during weeks with feature, display, or deal.
How to Calculate
Sum sales in weeks flagged as promoted.
Why it Matters
Shows the role of trade in results.
Key Advantages
Enables ROI analysis of trade spend.
Example
40 percent of Q2 sales were promoted.
Use it to
Count sales tied specifically to promotional support to isolate the impact of deals. Track promoted sales relative to base to monitor promotion dependence.
