Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Promoted Volume
Units sold on promotion.
Definition
Promoted volume equals units sold during promoted weeks.
How to Calculate
Sum units in weeks flagged as promoted.
Why it Matters
Reveals reliance on deals.
Key Advantages
Directly links to trade cost and stock-ups.
Example
5,000 promoted units in July.
Use it to
Quantify the amount of volume sold during promotional periods to understand deal reliance. Compare promoted versus base mix to evaluate whether discounts drive incremental demand or shift timing.
