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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Promoted Volume
Units sold on promotion.
Definition
Promoted volume equals units sold during promoted weeks.
How to Calculate
Sum units in weeks flagged as promoted.
Why it Matters
Reveals reliance on deals.
Key Advantages
Directly links to trade cost and stock-ups.
Example
5,000 promoted units in July.
Use it to
Quantify the amount of volume sold during promotional periods to understand deal reliance. Compare promoted versus base mix to evaluate whether discounts drive incremental demand or shift timing.
