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TERM
Promoted Volume
Units sold on promotion.
Definition
Promoted volume equals units sold during promoted weeks.
How to Calculate
Sum units in weeks flagged as promoted.
Why it Matters
Reveals reliance on deals.
Key Advantages
Directly links to trade cost and stock-ups.
Example
5,000 promoted units in July.
Use it to
Quantify the amount of volume sold during promotional periods to understand deal reliance. Compare promoted versus base mix to evaluate whether discounts drive incremental demand or shift timing.
