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TERM
Promotion Timing
When promotions run across the calendar.
Definition
Promotion timing aligns support to demand peaks and retailer windows.
How to Calculate
Map demand index and retailer calendars to choose weeks.
Why it Matters
Right timing boosts impact with same spend.
Key Advantages
Improves efficiency and supply planning.
Example
Run soup promos in fall and winter.
Use it to
Evaluate alignment of promotional weeks with high‑response periods to maximize return. Compare timing across years to avoid clashes with competitor activity or low‑index weeks.
