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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Promotional Lift
Increase in sales due to a promotion.
Definition
Promotional lift is the percent or unit gain over baseline during a promo.
How to Calculate
Subtract baseline from sales during promo, divide by baseline, multiply by 100.
Why it Matters
Shows value created by trade.
Key Advantages
Allows tactic comparisons.
Example
Lift of 25 percent for feature plus display.
Use it to
Calculate the incremental gain above expected base during supported weeks. Use lift to compare effectiveness of features, displays, and price reductions.
