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TERM
Pulse Strategy
Short bursts of media or promo repeated over time.
Definition
Pulse alternates high and low support levels to maintain awareness at lower cost.
How to Calculate
Schedule short on periods followed by low maintenance periods.
Why it Matters
Balances impact and budget.
Key Advantages
Keeps the brand present without constant spend.
Example
One week on, two weeks light for 12 weeks.
Use it to
Analyze burst‑style support patterns that alternate between high visibility and dark periods. Use pulse results to judge whether concentrated bursts outperform continuous or flighted strategies.
