Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Pulse Strategy
Short bursts of media or promo repeated over time.
Definition
Pulse alternates high and low support levels to maintain awareness at lower cost.
How to Calculate
Schedule short on periods followed by low maintenance periods.
Why it Matters
Balances impact and budget.
Key Advantages
Keeps the brand present without constant spend.
Example
One week on, two weeks light for 12 weeks.
Use it to
Analyze burst‑style support patterns that alternate between high visibility and dark periods. Use pulse results to judge whether concentrated bursts outperform continuous or flighted strategies.
