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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Purchase Drivers
Main factors that influence shoppers to choose a product, such as price or taste.
Definition
Purchase drivers include price, taste, convenience, health, and brand trust.
How to Calculate
Identify through surveys, panels, and tests.
Why it Matters
Guides claims and positioning.
Key Advantages
Improves conversion and loyalty.
Example
Taste and value lead in chips.
Use it to
Identify the factors most strongly influencing purchase decisions within a category. Compare drivers across cohorts to tailor claims, pack design, or pricing.
