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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
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TERM
Purchase Drivers
Main factors that influence shoppers to choose a product, such as price or taste.
Definition
Purchase drivers include price, taste, convenience, health, and brand trust.
How to Calculate
Identify through surveys, panels, and tests.
Why it Matters
Guides claims and positioning.
Key Advantages
Improves conversion and loyalty.
Example
Taste and value lead in chips.
Use it to
Identify the factors most strongly influencing purchase decisions within a category. Compare drivers across cohorts to tailor claims, pack design, or pricing.
