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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Purchase Frequency
How often buyers purchase in a period.
Definition
Trips per buyer across the defined period.
How to Calculate
Total trips divided by number of buyers.
Why it Matters
More trips drive growth.
Key Advantages
Simple KPI to track.
Example
Average of three trips per quarter.
Use it to
Count how often households purchase within the period to size trip frequency. Compare across retailers or segments to detect where increasing frequency will raise total demand.
