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TERM
Purchase Frequency
How often buyers purchase in a period.
Definition
Trips per buyer across the defined period.
How to Calculate
Total trips divided by number of buyers.
Why it Matters
More trips drive growth.
Key Advantages
Simple KPI to track.
Example
Average of three trips per quarter.
Use it to
Count how often households purchase within the period to size trip frequency. Compare across retailers or segments to detect where increasing frequency will raise total demand.
