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TERM
Purchase Size
Units or dollars bought per trip.
Definition
Purchase size equals units or dollars per shopping occasion.
How to Calculate
Divide total units or dollars by number of trips.
Why it Matters
Shows trade-up or down trends.
Key Advantages
Links to pack architecture.
Example
Shoppers buy 2.2 units per trip.
Use it to
Calculate average units or dollars per transaction to understand basket depth. Compare size across missions and banners to identify where mix or pricing shifts occur.
