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Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Quality Merchandising
High-quality execution of features, displays, and pricing.
Definition
Quality merchandising meets standards for timing, placement, depth, and compliance.
How to Calculate
Audit against a checklist for each store-week.
Why it Matters
Better execution delivers higher lift.
Key Advantages
Protects trade ROI.
Example
Full endcap with correct price signs.
Use it to
Check whether merchandising meets required placement, signage, and stocking standards. Relate quality compliance to incremental impact to determine execution value.
