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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Quality Weighted Weeks (QWW)
Weeks of support weighted by tactic quality.
Definition
QWW weights weeks by support quality such as feature with display counting more than price only.
How to Calculate
Assign weights to support types and multiply by weeks.
Why it Matters
Reflects real impact differences.
Key Advantages
Ranks plans beyond simple counts.
Example
Two high-quality weeks beat four low-quality weeks.
Use it to
Weight weeks by execution quality to normalize merchandising exposure. Compare QWW across items to determine which SKUs received stronger support.
