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Quality Weighted Weeks (QWW)
Weeks of support weighted by tactic quality.
Definition
QWW weights weeks by support quality such as feature with display counting more than price only.
How to Calculate
Assign weights to support types and multiply by weeks.
Why it Matters
Reflects real impact differences.
Key Advantages
Ranks plans beyond simple counts.
Example
Two high-quality weeks beat four low-quality weeks.
Use it to
Weight weeks by execution quality to normalize merchandising exposure. Compare QWW across items to determine which SKUs received stronger support.
