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Demand Signals Report

CPG Demand Signals Report

Monitoring the impact of macroeconomic factors, including tariffs, on volume, price, and supply on U.S. consumer behavior within the CPG Industry. 

New strategies and tactics.

Circana's official announcements.

Circana in the press.

Industry rankings vs. previous data period.

See how Circana can help your business grow.

Perspectives from our thought leaders.

A curriculum to address your needs.

Solving challenges that matter to you.

Thought leaders giving growth insights.

Consumer insights and buying trends.

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Cold weather = cozy habits unlocked. ❄️

Quick Insight

☕Americans drink 40% more hot chocolate during the winter months (December–February) than any other time of year. What’s your go-to cozy beverage?

Which cozy drink do you prefer?

Company

Solutions

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Uncover the right solution for your business in a few clicks.

Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.

SOLUTIONS

Answer the most pressing business questions.

Designed for small CPG businesses. 

Curated reports and guided analysis.

Data and analytics for a single source of truth. 

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Liquid Data Go®

Grow Faster.

Dream Bigger.

Liquid Data Go® helps growing CPG brands show their value with insights into performance, consumer behavior, e‑commerce trends, and pricing across key retailers.

Suggested solutions

Liquid Data Go® helps small to midsize CPG brands grow faster and dream bigger.

Understand complex consumer behavior with clear, accurate insights into omnichan…

Circana’s Liquid Data Collaborate™ solution helps you bring all your data togeth…

Not sure where to start?

Uncover the right solution for your business in a few clicks.

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TERM

R-Squared

Share of variance explained by a model.

Definition

R-squared measures how much of the variation in the response is explained by the model's predictors.

How to Calculate

Compute one minus residual sum of squares divided by total sum of squares.

Why it Matters

Indicates model fit quality.

Key Advantages

Useful for comparing model specifications.

Example

Model with R-squared of 0.82.

Use it to

Assess how much variation in the response variable is explained by the model. Use R‑squared to judge model fit and determine whether results are reliable enough for decision‑making.

View all solutions that

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