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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Remaining Market (ROM)
The share of the market not yet covered by your brand.
Definition
Remaining market estimates the portion of buyers, stores, or dollars you have not captured.
How to Calculate
Subtract your reach or share from 100 percent.
Why it Matters
Highlights growth headroom.
Key Advantages
Simple target-setting metric.
Example
20 percent share leaves 80 percent remaining.
Use it to
Compare account results to all other markets combined to isolate account‑specific effects. Use ROM as a benchmark when diagnosing distribution, pricing, or promotion issues.
