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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Rest of Market (ROM)
The share of the market not yet covered by your brand.
Definition
Rest of Market or Remaining market estimates the portion of buyers, stores, or dollars you have not captured.
How to Calculate
Subtract your reach or share from 100 percent.
Why it Matters
Highlights growth headroom.
Key Advantages
Simple target-setting metric.
Example
20 percent share leaves 80 percent remaining.
Use it to
Create a benchmark that excludes the focal account to compare performance credibly. Contrast results to ROM to isolate account‑specific drivers from market‑wide effects.
