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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Retail Category
A group of related products managed together.
Definition
A retail category organizes SKUs by shopper need and store department.
How to Calculate
Define category hierarchies and assign SKUs.
Why it Matters
Enables category management and reporting.
Key Advantages
Clear focus for joint planning.
Example
Ready-to-eat cereal is a category.
Use it to
Define the grouping of products that shoppers and retailers treat as a comparable set. Use retail category structure to evaluate share, space, and pricing within context.
