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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Retail KPI
Specific performance metric used to track retail success, such as sales or distribution.
Definition
Retail KPIs include sales, margin, inventory, distribution, and conversion metrics.
How to Calculate
Select a few KPIs, set targets, and track weekly.
Why it Matters
Keeps teams aligned and accountable.
Key Advantages
Reduces noise and drives focus.
Example
Velocity and distribution as core KPIs.
Use it to
Group retailer‑level metrics that track price, distribution, promotion, and sales effectiveness. Use KPIs to evaluate account health and identify issues requiring correction.
