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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Retailer Coverage
Number and quality of retailers that carry your brand.
Definition
Retailer coverage measures how many banners and doors list your items, often weighted by ACV.
How to Calculate
Count retailers and weight by ACV or sales.
Why it Matters
Coverage determines reach and growth ceiling.
Key Advantages
Shows gaps to close.
Example
Listed in 4 of top 5 grocery chains.
Use it to
Calculate store reach for an item by determining which retailers carry it. Use the measure to prioritize expansion into banners where absence limits buyer access.
