Resources
Company
Industries
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Suggested solutions
TERM
Retailer Loyals
Households loyal to a specific retailer.
Definition
Retailer loyals spend most of their category dollars at one chain.
How to Calculate
Compute share of wallet by retailer per household.
Why it Matters
Enables tailored offers and exclusives.
Key Advantages
Higher responsiveness to that retailer's ads.
Example
60 percent of a household's cereal dollars at Chain A.
Use it to
Identify households that buy primarily or exclusively at a specific retailer to size loyalty. Track changes in retailer loyals to evaluate whether pricing or assortment shifts alter retention.
