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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Retailer Marketing Area (RMA)
A retailer-defined geographic planning area.
Definition
RMA groups stores and ZIP codes into a planning area for trade and media.
How to Calculate
Use the retailer's RMA mapping for reports and tests.
Why it Matters
Aligns tactics with retailer's structure.
Key Advantages
Improves negotiation and execution.
Example
Run a test in the Atlanta RMA.
Use it to
Define the geographic area used by a retailer for planning and reporting. Compare performance inside and outside the RMA to locate local strengths or gaps.
