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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
ROI (Return on Investment)
Return relative to the cost of an action.
Definition
ROI equals profit gained minus cost, divided by cost, times 100.
How to Calculate
Compute net profit from the action, divide by cost, multiply by 100.
Why it Matters
Shows if spend created value.
Key Advantages
Comparable across tactics and time.
Example
$20,000 profit on $10,000 spend equals 200 percent ROI.
Use it to
Calculate return relative to invested resources to compare plan profitability. Use ROI to decide which tactics should scale or be discontinued.
