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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
ROI (Return on Investment)
Return relative to the cost of an action.
Definition
ROI equals profit gained minus cost, divided by cost, times 100.
How to Calculate
Compute net profit from the action, divide by cost, multiply by 100.
Why it Matters
Shows if spend created value.
Key Advantages
Comparable across tactics and time.
Example
$20,000 profit on $10,000 spend equals 200 percent ROI.
Use it to
Calculate return relative to invested resources to compare plan profitability. Use ROI to decide which tactics should scale or be discontinued.
