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Track business performance against key competitors at every stage of the product lifecycle.
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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Sales by Channel
Breakdown of sales by retail channel.
Definition
Shows how much revenue comes from grocery, mass, club, or online channels.
How to Calculate
Sum sales for each channel from POS or syndicated data.
Why it Matters
Helps allocate resources to the most productive channels.
Key Advantages
Identifies growth opportunities by channel.
Example
$50,000 from grocery, $30,000 from mass, $20,000 online.
Use it to
Break down sales by channel to see where volume concentrates and how channel mix shifts over time. Compare performance to channel norms to identify where pricing or assortment changes may be needed.
