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Track business performance against key competitors at every stage of the product lifecycle.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Sales by Channel
Breakdown of sales by retail channel.
Definition
Shows how much revenue comes from grocery, mass, club, or online channels.
How to Calculate
Sum sales for each channel from POS or syndicated data.
Why it Matters
Helps allocate resources to the most productive channels.
Key Advantages
Identifies growth opportunities by channel.
Example
$50,000 from grocery, $30,000 from mass, $20,000 online.
Use it to
Break down sales by channel to see where volume concentrates and how channel mix shifts over time. Compare performance to channel norms to identify where pricing or assortment changes may be needed.
