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Sales per Point of Distribution (SPPD)
Sales normalized by distribution points.
Definition
SPPD equals sales divided by distribution points like TDP or ACV%.
How to Calculate
Divide dollars by points of distribution over the period.
Why it Matters
Removes distribution bias.
Key Advantages
Good for SKU ranking.
Example
$8,000 on 40 TDP equals $200 SPPD.
Use it to
Normalize sales by distribution points to compare SKU productivity independent of footprint. Use SPPD to guide shelf allocation, secondary displays, and assortment decisions.
