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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Sales per Point of Distribution (SPPD)
Sales normalized by distribution points.
Definition
SPPD equals sales divided by distribution points like TDP or ACV%.
How to Calculate
Divide dollars by points of distribution over the period.
Why it Matters
Removes distribution bias.
Key Advantages
Good for SKU ranking.
Example
$8,000 on 40 TDP equals $200 SPPD.
Use it to
Normalize sales by distribution points to compare SKU productivity independent of footprint. Use SPPD to guide shelf allocation, secondary displays, and assortment decisions.
