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TERM
Sampling
Letting shoppers try products before buying.
Definition
Sampling gives free trials in store or online to drive awareness and conversion.
How to Calculate
Plan staffed demos or mailed samples, measure conversion.
Why it Matters
Reduces risk for first-time buyers.
Key Advantages
High trial rates for new items.
Example
In-store samples lift units by 30 percent.
Use it to
Select representative subsets of data when full measurement is impractical. Ensure sampling frames match the population so results can be generalized safely.
