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SOLUTIONS
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Resources
Suggested solutions
TERM
Sampling
Letting shoppers try products before buying.
Definition
Sampling gives free trials in store or online to drive awareness and conversion.
How to Calculate
Plan staffed demos or mailed samples, measure conversion.
Why it Matters
Reduces risk for first-time buyers.
Key Advantages
High trial rates for new items.
Example
In-store samples lift units by 30 percent.
Use it to
Select representative subsets of data when full measurement is impractical. Ensure sampling frames match the population so results can be generalized safely.
