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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Satellite ID
An identifier used to link stores or media zones in datasets.
Definition
Satellite ID labels geographic or technical nodes for reporting, context depends on provider.
How to Calculate
Use the provider's mapping to join data by Satellite ID.
Why it Matters
Supports consistent geo analysis.
Key Advantages
Simplifies cross-source joins.
Example
Stores mapped to Satellite ID 1234.
Use it to
Map stores to specific geographic identifiers used in retail reporting. Use satellite IDs to align store-level data with market definitions and media zones.
