Industries
25-34-year-olds are
21%
more likely to drink pumpkin coffees than the average consumer
Quick Insight
It's that time of year again... pumpkin spice is back. 🎃☕
According to Circana, 25–34-year-olds are the most likely to enjoy pumpkin-flavored coffee, proving the season's signature sip is going strong.
Are you team “too early” or “right on time”?
Company
Solutions
Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Resources
Suggested solutions
TERM
Satellite ID
An identifier used to link stores or media zones in datasets.
Definition
Satellite ID labels geographic or technical nodes for reporting, context depends on provider.
How to Calculate
Use the provider's mapping to join data by Satellite ID.
Why it Matters
Supports consistent geo analysis.
Key Advantages
Simplifies cross-source joins.
Example
Stores mapped to Satellite ID 1234.
Use it to
Map stores to specific geographic identifiers used in retail reporting. Use satellite IDs to align store-level data with market definitions and media zones.
