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TERM
Secondary Displays
Additional placements beyond the main shelf.
Definition
Secondary displays are extra placements like shippers or clip strips.
How to Calculate
Count placements and track compliance.
Why it Matters
Increase visibility and impulse buys.
Key Advantages
Strong lift for small footprint.
Example
Clip strips near checkout.
Use it to
Flag additional off-shelf placements that increase item visibility. Compare incremental lift from secondary displays across banners and timing windows.
