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Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Secondary Displays
Additional placements beyond the main shelf.
Definition
Secondary displays are extra placements like shippers or clip strips.
How to Calculate
Count placements and track compliance.
Why it Matters
Increase visibility and impulse buys.
Key Advantages
Strong lift for small footprint.
Example
Clip strips near checkout.
Use it to
Flag additional off-shelf placements that increase item visibility. Compare incremental lift from secondary displays across banners and timing windows.
