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Shelf Price
Price shown on the shelf tag.
Definition
Shelf price is the posted price before coupons or loyalty discounts.
How to Calculate
Collect shelf tags or use audit feeds.
Why it Matters
Sets price perception in store.
Key Advantages
Clear and simple reference.
Example
Shelf price reads $3.99 in week 18.
Use it to
Read list price at shelf to establish shopper-facing value. Compare shelf price across banners to detect misalignment or drift.
