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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Shelf Price
Price shown on the shelf tag.
Definition
Shelf price is the posted price before coupons or loyalty discounts.
How to Calculate
Collect shelf tags or use audit feeds.
Why it Matters
Sets price perception in store.
Key Advantages
Clear and simple reference.
Example
Shelf price reads $3.99 in week 18.
Use it to
Read list price at shelf to establish shopper-facing value. Compare shelf price across banners to detect misalignment or drift.
