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Resources
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Shelf Price Reductions
Temporary cuts from the shelf price.
Definition
Shelf price reductions are markdowns taken at the shelf for a limited time.
How to Calculate
Track changes from regular to reduced shelf price by week.
Why it Matters
Drives trial without heavy media.
Key Advantages
Easy for shoppers to see and act on.
Example
Shelf dropped from $3.99 to $3.49.
Use it to
Measure reductions from shelf price outside of formal promotions to identify quiet discounting. Track effects on base sales and margin to keep pricing architecture stable.
