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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Stateline
A geographic label used in retail or media reporting.
Definition
Stateline refers to market or state boundary labels used by some providers for analysis.
How to Calculate
Use provider maps to assign stores to stateline areas.
Why it Matters
Improves geographic consistency.
Key Advantages
Simplifies multi-state reporting.
Example
Allocate trade by stateline regions.
Use it to
Define boundary zones near state borders used for retail reporting. Compare stateline performance to internal markets where tax, pricing, or regulation differ.
