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Track business performance against key competitors at every stage of the product lifecycle.
SOLUTIONS
We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
SOLUTIONS
Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
SOLUTIONS
Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
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Suggested solutions
TERM
Store Best Fit
Matching a new store to the closest peer group for forecasting.
Definition
Store best fit assigns a new store to similar stores based on traits and performance.
How to Calculate
Use clustering on attributes like size, format, and trade area.
Why it Matters
Improves early forecasts and plans.
Key Advantages
Faster ramp with fewer surprises.
Example
New store matched to high-traffic suburban peers.
Use it to
Match items to stores where they fit best based on velocity, shopper makeup, and category role. Use store fit to fine-tune distribution and assortment.
