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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
Company
Suggested solutions
TERM
Temporary Price Reduction (TPR)
Short-term price drop used as a promotion.
Definition
TPR is a time-limited price cut at the shelf without other support.
How to Calculate
Compare shelf price during the TPR to regular price and count weeks.
Why it Matters
Drives volume quickly with simple execution.
Key Advantages
Easy to implement across stores.
Example
$4.99 to $3.99 for two weeks.
Use it to
Flag periods with temporary price reductions to evaluate deal impact. Compare TPR lift to other mechanics to identify efficient discount depths.
