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TERM
Total Distribution Points (TDP)
Sum of weighted distribution across items or variants.
Definition
TDP adds ACV distribution for each item in a brand or segment to reflect total presence.
How to Calculate
Sum ACV percent across items within the group.
Why it Matters
Shows breadth of portfolio on shelf.
Key Advantages
Links assortment to sales potential.
Example
Five items at 20 TDP each equal 100 TDP.
Use it to
Compute total distribution points to assess how broadly items are carried within a market. Compare TDP across items to align distribution with expected contribution.
