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Of those who plan to watch the global soccer tournament,
66%
State that they plan to view this year's matches at home by themselves or with members of their household.
Quick Insight
As the international tournament kicks off across North American cities in mid-June, CPG brands, retailers, and foodservice operators have a clear opportunity to engage millions of fans across 48 countries.
And it’s not just about viewership, it's about shared experiences. New Circana insights show 24% of consumers plan to watch matches with friends and family outside their household.
For brands, that means more occasions, more connection points, and more moments to win with consumers.
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TERM
Total FMCG Retailers
Count of retailers included in the FMCG universe.
Definition
Total FMCG retailers is the store or banner count in the fast-moving consumer goods dataset.
How to Calculate
Sum unique retailers in the provider's coverage.
Why it Matters
Sets the denominator for coverage metrics.
Key Advantages
Clarifies market scope.
Example
Data covers 250 FMCG retailers nationally.
Use it to
Count all retailers selling FMCG products to size total channel reach. Compare retailer counts to distribution strategy to ensure coverage matches demand potential.
