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We help our clients accelerate demand by focusing on the best opportunities for the greatest impact on their business.
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Our Liquid Data® technology provides cross-industry data and advanced analytics in a single, open platform.
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TERM
Trade
Promotional activity and funds used with retailers.
Definition
Trade refers to pricing, features, displays, and payments that support retail sales.
How to Calculate
Plan, execute, and settle trade with retailers by event and week.
Why it Matters
Drives visibility and volume at the shelf.
Key Advantages
Coordinated plans yield higher ROI.
Example
Allocate $200,000 in trade for Q4.
Use it to
Account for pricing, promotion, and merchandising actions funded jointly with retailers. Evaluate trade outcomes to ensure spend drives incremental sales.
